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by Gaurav Bhalla : Collaboration and Co-creation: New Platforms for Marketing and Innovation

ISBN : #1441970819 | Date : 2010-11-08

Description :

PDF-156a4 | Today’s consumers are more knowledgeable, networked, and vocal. For them consumption is not merely an act of buying products and services, but an expression of their creative potential. Consequently, they are demanding a say and a voice in how companies conceive, develop, and deliver value to them. It is not surprising, therefore, to hear that a large number of companies are transforming how the… Collaboration and Co-creation: New Platforms for Marketing and Innovation


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by C. Kerns : Trendology: Building an Advantage through Data-Driven Real-Time Marketing

ISBN : #1137479558 | Date : 2014-11-11

Description :

PDF-bb99f | *Selected by Amazon’s Editorial Team as a Best Business Book of the Month*Recognized as a medalist for Marketing/PR, Axiom Best Business Book AwardsShould an airline be talking about the royal baby? What’s a candy bar doing Tweeting about a soccer match? Since when does laundry detergent weigh in on TV shows? Those conversations seem crazy, right? They’re strange, they’re different… and they are… Trendology: Building an Advantage through Data-Driven Real-Time Marketing


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by Bailey Matt : Wired to Be Wowed: Great Marketing Isn’t an Accident

ISBN : #0991281780 | Date : 2015-11-18

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PDF-e6fdf | Have you ever wondered what makes customers go wild over some companies, and yet ignore others? Why can some brands effortlessly draw a raving fan base, while others are just “there?” How do some companies “just get it,” while others keep making one mistake after another? I’ve been in digital marketing for over 20 years and have dealt with thousands of businesses. In all of the situations I’ve enc… Wired to Be Wowed: Great Marketing Isn’t an Accident


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by R. Boire : Data Mining for Managers: How to Use Data (Big and Small) to Solve Business Challenges

ISBN : #1137406178 | Date : 2014-10-30

Description :

PDF-207c8 | Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes…. Data Mining for Managers: How to Use Data (Big and Small) to Solve Business Challenges


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Data Mining for Managers: How to Use Data (Big and Small) to Solve Business Challenges by by R. Boire

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by Scott Robinette : Emotion Marketing: The Hallmark Way of Winning Customers for Life

ISBN : #0071364145 | Date : 2000-12-30

Description :

PDF-93179 | To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture―the customer’s heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing. This strategy ca… Emotion Marketing: The Hallmark Way of Winning Customers for Life


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Emotion Marketing: The Hallmark Way of Winning Customers for Life by by Scott Robinette

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: Luxury Strategy in Action

ISBN : #0230354548 | Date : 2011-12-02

Description :

PDF-7c127 | Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century…. Luxury Strategy in Action


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Minority Marketing: Research Perspectives for the 1990s: Proceedings of the 1993 Minority Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) PDF




: Minority Marketing: Research Perspectives for the 1990s: Proceedings of the 1993 Minority Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN : #3319173855 | Date : 2015-05-09

Description :

PDF-c44af | This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in … Minority Marketing: Research Perspectives for the 1990s: Proceedings of the 1993 Minority Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)


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by John N Peragine Jr. : Ebay Income Advanced: How to Take Your Ebay Business to the Next Level – for Powersellers and Beyond

ISBN : #1601381239 | Date : 2009-05-27

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PDF-4c96f | Our first book on eBay — eBay Income — has been on Amazon.com’s bestseller list for over two years. Then, readers started to say, “Yes, we know the basics of eBay, but how do we get ahead of the crowd? How do we propel our eBay business to the next level? How do we make a full-time living using eBay?” Those questions are what this new book is all about.You will learn about developing a b… Ebay Income Advanced: How to Take Your Ebay Business to the Next Level – for Powersellers and Beyond


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by R. Scott Hall : The Blog Ahead: How Citizen-Generated Media Is Radically Tilting the Communications Balance

ISBN : #1600370454 | Date : 2006-04-01

Description :

PDF-f1f2d | THE BLOG AHEAD One of the Internet pioneers takes a look at the impact-and future-of the Blog Revolution. Ideas are flashing around the world at light speed, and R. SCOTT HALL, an Internet pioneer from the early days at CompuServe and online entrepreneur, explores and brilliantly illuminates the way blogs are transforming the way human beings connect minds. Bloggers, Hall maintains, are at the for… The Blog Ahead: How Citizen-Generated Media Is Radically Tilting the Communications Balance


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by Conor Vibert : Web-Based Analysis for Competitive Intelligence

ISBN : #1567203191 | Date : 2000-08-30

Description :

PDF-54748 | Responding to the needs of market researchers, business analysts, CI professionals, and other decision makers who understand online technology, Vibert provides a series of problem-driven, analytical frameworks to help them make better sense―and use―of the vast amounts of information now available and easily accessed on the Internet. Organizational decision makers, forced to understand complex … Web-Based Analysis for Competitive Intelligence


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Web-Based Analysis for Competitive Intelligence by by Conor Vibert

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Proceedings of the 1988 International Conference of Services Marketing (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) PDF




: Proceedings of the 1988 International Conference of Services Marketing (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN : #3319173162 | Date : 2015-05-28

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PDF-28ff6 | This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio. It provides a variety of quality research in the field of Services Marketing and includes papers on various topics including travel and tourism, international service… Proceedings of the 1988 International Conference of Services Marketing (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)


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Transaktionskosten Handelskooperationen Effizienzkriterium Franchise Systeme Handelsforschung PDF 7fe294bd6

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by Sven O. Mandewirth : Transaktionskosten von Handelskooperationen: Ein Effizienzkriterium für Verbundgruppen und Franchise-Systeme (Schriften zur Handelsforschung) (German Edition)

ISBN : #3790810541 | Date : 1997-09-10

Description :

PDF-4802c | Dieses Buch betrachtet Transaktionskosten als Effizienzkriterium von Handelskooperationen. Hierzu zahlen vor allem Verbundgruppen und Franchise-Systeme, die im Handel zwar von grosser Marktbedeutung sind, sich im Wettbewerb der distributiven Systeme aber einem zunehmenden Konkurrenzdruck ausgesetzt sehen. Es wird aufgezeigt, unter welchen Bedingungen die einzelne Kooperationsform eine effiziente A… Transaktionskosten von Handelskooperationen: Ein Effizienzkriterium für Verbundgruppen und Franchise-Systeme (Schriften zur Handelsforschung) (German Edition)


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by Ashok Iyengar : WebSphere Business Integration Primer: Process Server, BPEL, SCA, and SOA (The developerWorks Series)

ISBN : #013224831X | Date : 2007-12-27

Description :

PDF-a9ad7 | Introductory Guide to WebSphere Business Integration from IBM   Using WebSphere Business Integration (WBI) technology, you can build an enterprise-wide Business Integration (BI) infrastructure that makes it easier to connect any business resources and functions, so you can adapt more quickly to the demands of customers and partners. Now there’s an introductory guide to creating standards-base… WebSphere Business Integration Primer: Process Server, BPEL, SCA, and SOA (The developerWorks Series)


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by Dick Stroud : The 50-Plus Market: Why the Future is Age-Neutral when it Comes to Marketing and Branding Strategies

ISBN : #0749442581 | Date : 2006-02

Description :

PDF-8ce6d | * Contains original research conducted by OMD into the relationship between age and consumer behavior… The 50-Plus Market: Why the Future is Age-Neutral when it Comes to Marketing and Branding Strategies


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Handbook Global Outsourcing Offshoring 3rd PDF 9ff4b2afe

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by Ilan Oshri : The Handbook of Global Outsourcing and Offshoring 3rd edition

ISBN : #1137437421 | Date : 2015-01-23

Description :

PDF-2536e | Now in its third edition, this is the only outsourcing and offshoring book to offer a broad but coherent guide to the strategy, operations and management of ITO and BPO outsourcing and offshoring, from how to source new relationships to managing business processes in a national and global context.         … The Handbook of Global Outsourcing and Offshoring 3rd edition


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