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: Proceedings of the 1988 International Conference of Services Marketing (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN : #3319173162 | Date : 2015-05-28

Description :

PDF-28ff6 | This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio. It provides a variety of quality research in the field of Services Marketing and includes papers on various topics including travel and tourism, international service… Proceedings of the 1988 International Conference of Services Marketing (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)


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by Sven O. Mandewirth : Transaktionskosten von Handelskooperationen: Ein Effizienzkriterium für Verbundgruppen und Franchise-Systeme (Schriften zur Handelsforschung) (German Edition)

ISBN : #3790810541 | Date : 1997-09-10

Description :

PDF-4802c | Dieses Buch betrachtet Transaktionskosten als Effizienzkriterium von Handelskooperationen. Hierzu zahlen vor allem Verbundgruppen und Franchise-Systeme, die im Handel zwar von grosser Marktbedeutung sind, sich im Wettbewerb der distributiven Systeme aber einem zunehmenden Konkurrenzdruck ausgesetzt sehen. Es wird aufgezeigt, unter welchen Bedingungen die einzelne Kooperationsform eine effiziente A… Transaktionskosten von Handelskooperationen: Ein Effizienzkriterium für Verbundgruppen und Franchise-Systeme (Schriften zur Handelsforschung) (German Edition)


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WebSphere Business Integration Primer DeveloperWorks PDF 895f9ad2f

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by Ashok Iyengar : WebSphere Business Integration Primer: Process Server, BPEL, SCA, and SOA (The developerWorks Series)

ISBN : #013224831X | Date : 2007-12-27

Description :

PDF-a9ad7 | Introductory Guide to WebSphere Business Integration from IBM   Using WebSphere Business Integration (WBI) technology, you can build an enterprise-wide Business Integration (BI) infrastructure that makes it easier to connect any business resources and functions, so you can adapt more quickly to the demands of customers and partners. Now there’s an introductory guide to creating standards-base… WebSphere Business Integration Primer: Process Server, BPEL, SCA, and SOA (The developerWorks Series)


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WebSphere Business Integration Primer: Process Server, BPEL, SCA, and SOA (The developerWorks Series) by by Ashok Iyengar

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50 Plus Market Age Neutral Marketing Strategies PDF 6c2072608

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by Dick Stroud : The 50-Plus Market: Why the Future is Age-Neutral when it Comes to Marketing and Branding Strategies

ISBN : #0749442581 | Date : 2006-02

Description :

PDF-8ce6d | * Contains original research conducted by OMD into the relationship between age and consumer behavior… The 50-Plus Market: Why the Future is Age-Neutral when it Comes to Marketing and Branding Strategies


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Handbook Global Outsourcing Offshoring 3rd PDF 9ff4b2afe

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by Ilan Oshri : The Handbook of Global Outsourcing and Offshoring 3rd edition

ISBN : #1137437421 | Date : 2015-01-23

Description :

PDF-2536e | Now in its third edition, this is the only outsourcing and offshoring book to offer a broad but coherent guide to the strategy, operations and management of ITO and BPO outsourcing and offshoring, from how to source new relationships to managing business processes in a national and global context.         … The Handbook of Global Outsourcing and Offshoring 3rd edition


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The Handbook of Global Outsourcing and Offshoring 3rd edition by by Ilan Oshri

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Business Relationship Management and Marketing: Mastering Business Markets (Springer Texts in Business and Economics) PDF




: Business Relationship Management and Marketing: Mastering Business Markets (Springer Texts in Business and Economics)

ISBN : #3662438550 | Date : 2014-10-01

Description :

PDF-becce | Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to-bus… Business Relationship Management and Marketing: Mastering Business Markets (Springer Texts in Business and Economics)


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by Keith Long : Electronic Currency Trading for Maximum Profit: Manage Risk and Reward in the Forex and Currency Futures Markets

ISBN : #0761525203 | Date : 2001-04

Description :

PDF-acfdc | Once dominated by institutional traders and banks, the $1.5 trillion, 24-hour global currency markets are now open to a growing number of online traders. Larger than all the world’s stock markets combined, currency markets offer unbelievable oppurtunities to profit from the daily fluctuations of exchange rates. But decentralized and largely unregulated, the markets are risky for traders without … Electronic Currency Trading for Maximum Profit: Manage Risk and Reward in the Forex and Currency Futures Markets


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: eBusiness: A Beginner’s Guide

ISBN : #0072127449 | Date : 2000-12-01

Description :

PDF-ff48f | E-commerce is booming – Forrester Research predicts this market to grow from 1999’s $20.5 billion to $2.7 trillion by 2004. This title covers information an IT manager needs in order to build an effective e-commerce site, including server and software requirements, LAN/WAN connections, security, maintenance, and integration…. eBusiness: A Beginner’s Guide


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Scaling Tail Managing Profitable Emerging PDF Ff7e24ad1

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by Seung Ho Park : Scaling the Tail: Managing Profitable Growth in Emerging Markets

ISBN : #1137543531 | Date : 2015-08-06

Description :

PDF-46343 | This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: “scaling the tail.” This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems…. Scaling the Tail: Managing Profitable Growth in Emerging Markets


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Scaling the Tail: Managing Profitable Growth in Emerging Markets by by Seung Ho Park

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by Robert J. Hamper : The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-term Marketing Plans

ISBN : #0071809090 | Date : 2013-09-04

Description :

PDF-6edad | THE DEFINITIVE M ARKETING GUIDE FOR THE 21st CENTURY Everything You Need to Plan Your Strategy and Achieve Your Goals From Fortune 500 consultant Robert J. Hamper–the man who wrote the book on strategic marketing–comes a powerful new blueprint for growth in today’s economy. Combining time-tested marketing tools with the latest global trends, this ready-to-use book guides you through every step… The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-term Marketing Plans


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