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by John A. Quelch : All Business Is Local: Why Place Matters More Than Ever in a Global, Virtual World

ISBN : #1591844657 | Date : 2012-02-02

Description :

PDF-74fea | Why businesses should never underestimate the power of place. Today’s business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It’s a paradox of the Internet age: now that it’s possible for businesses to be everywhere at once, they need to focus on what it means to be one specific place at a time.The best global bran… All Business Is Local: Why Place Matters More Than Ever in a Global, Virtual World


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Strategische Produktgestaltung: Ansatz zur marktorientierten Gestaltung profitabler Produkte (Marken- und Produktmanagement) (German Edition) PDF




by Dirk Schmidt-Gallas : Strategische Produktgestaltung: Ansatz zur marktorientierten Gestaltung profitabler Produkte (Marken- und Produktmanagement) (German Edition)

ISBN : #382447994X | Date : 2003-12-12

Description :

PDF-b7cf5 | Dirk Schmidt-Gallas verbindet Erkenntnisse aus der Managementforschung mit verhaltenswissenschaftlichen Ansätzen des Marketing und entwickelt ein Modell zur Integration der strategischen Rahmenbedingungen des Unternehmens in die Produktgestaltung…. Strategische Produktgestaltung: Ansatz zur marktorientierten Gestaltung profitabler Produkte (Marken- und Produktmanagement) (German Edition)


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by Kurt Gaubinger : Praxisorientiertes Innovations- und Produktmanagement: Grundlagen und Fallstudien aus B-to-B-Märkten (German Edition)

ISBN : #3834909742 | Date : 2008-12-11

Description :

PDF-3f0b4 | Mit den branchenübergreifenden Veränderungen auf den internationalen Industriegütermärkten und dem daraus resultierenden Wettbewerbsdruck wächst die Bedeutung eines systematischen und professionellen Innovations- und Produktmanagement. Basierend auf einem Prozessmodell vermitteln die Autoren die Grundlagen des Innovations- und Produktmanagement in kompakter Weise. Jedes Kapitel wird durch Fal… Praxisorientiertes Innovations- und Produktmanagement: Grundlagen und Fallstudien aus B-to-B-Märkten (German Edition)


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Perspectives Relations Historiography Historical Theorization PDF 06c0a1844

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: Perspectives on Public Relations Historiography and Historical Theorization: Other Voices (National Perspectives on the Development of Public Relations)

ISBN : #1137404361 | Date : 2015-06-12

Description :

PDF-7408d | The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This last book in the series focuses on historiographical and theoretical approaches…. Perspectives on Public Relations Historiography and Historical Theorization: Other Voices (National Perspectives on the Development of Public Relations)


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by Jim Sterne : Customer Service on the Internet: Building Relationships, Increasing Loyalty, and Staying Competitive, 2nd Edition

ISBN : #0471382582 | Date : 2000-05-08

Description :

PDF-7b961 | A comprehensive guide to taking full advantage of the Internet for customer care A dynamic customer service Web site can dramatically increase customer loyalty and provide a competitive edge that all companies strive to achieve. But in order to run a successful site, you must know the latest technologies and understand how to integrate them into your business strategy. Written by internationally r… Customer Service on the Internet: Building Relationships, Increasing Loyalty, and Staying Competitive, 2nd Edition


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by Andreas Moring : Zeitungsverlage zu neuem Wachstum führen: Strukturen vereinfachen, Qualität sichern, Märkte ausschöpfen (German Edition)

ISBN : #365815568X | Date : 2016-10-26

Description :

PDF-39a4f | Dieses Buch erklärt, wie Zeitungshäuser im medialen Konkurrenzkampf um Leser und Werbebudgets nachhaltig überleben können: mit Mut und radikalem Vereinfachungswillen. Der Autor fordert Zeitungsmacher auf, Print- und Online-Journalismus strikt zu trennen, die gedruckte Zeitung nur noch zwei- bis dreimal pro Woche erscheinen zu lassen und dabei konsequent auf inhaltliche Qualität und Konsistenz… Zeitungsverlage zu neuem Wachstum führen: Strukturen vereinfachen, Qualität sichern, Märkte ausschöpfen (German Edition)


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[Pub.94kHI] Zeitungsverlage zu neuem Wachstum führen: Strukturen vereinfachen, Qualität sichern, Märkte ausschöpfen (German Edition) PDF | by Andreas Moring


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by Greg Holden : Starting an Online Business For Dummies? (For Dummies (Computers))

ISBN : #0764516558 | Date : 2002-08-01

Description :

PDF-90bb3 | Get the scoop on recession-proof online strategies Packed with e-commerce survival stories, best practices, and resources Get the information you need to thrive online ? even in today?s economy! Today is a great time to launch an online business ? the competition is less, the technology is better, and Internet use is at an all-time high. This thoroughly updated guide shows you how to dive right i… Starting an Online Business For Dummies? (For Dummies (Computers))


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[Pub.52yVq] Starting an Online Business For Dummies? (For Dummies (Computers)) PDF | by Greg Holden


Starting an Online Business For Dummies? (For Dummies (Computers)) by by Greg Holden

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Electronic Commerce: Current Research Issuses and Applications (Lecture Notes in Computer Science) PDF




: Electronic Commerce: Current Research Issuses and Applications (Lecture Notes in Computer Science)

ISBN : #3540607382 | Date : 1996-02-28

Description :

PDF-10bbb | The information market place is on the horizon. However, it is unlikely that the basic functions of commerce will change appreciably, even as the coming electronic revolution dramatically changes the forms of commerce. Thus, it is of fundamental importance to carefully consider existing commercial activities in designing and proposing new infrastructures for the future.This volume presents, in eig… Electronic Commerce: Current Research Issuses and Applications (Lecture Notes in Computer Science)


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by Michael R. Geiß : Marketing‐Konzeption zur Rückgewinnung ausgewählter Einzelhandelskunden: Ein Relationship Management‐Ansatz am Beispiel des deutschen Buchhandels (German Edition)

ISBN : #365811648X | Date : 2015-10-23

Description :

PDF-ac5b2 | Diese Arbeit fokussiert die strategische Entwicklung einer Marketing-Konzeption zur Rückgewinnung und Abwanderungsverhinderung von (Buch-)Einzelhandelskunden. Systematisch werden jegliche Bausteine, die im Zusammenhang mit der Erstellung eines Rückgewinnungskonzepts stehen – im Sinne eines Pflichtenheftes – sowohl intensiv beleuchtet, bewertet als auch mögliche entscheidungsrelevante, fundierte… Marketing‐Konzeption zur Rückgewinnung ausgewählter Einzelhandelskunden: Ein Relationship Management‐Ansatz am Beispiel des deutschen Buchhandels (German Edition)


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Mobile Marketing: Eine experimentelle Studie über den Einfluss von mobilen Verkaufsfördermaßnahmen auf die Einstellungsbildung und die … Marketingmanagement) (German Edition) PDF




by Katharina Lange : Mobile Marketing: Eine experimentelle Studie über den Einfluss von mobilen Verkaufsfördermaßnahmen auf die Einstellungsbildung und die … Marketingmanagement) (German Edition)

ISBN : #3631730667 | Date : 2017-08-31

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PDF-a3b4b | Anhand unterschiedlicher Produktkategorien untersucht diese experimentelle Studie den wachsenden M-Commerce-Markt. Die Autorin führt aus, wie der mobile Kommunikationskanal für Unternehmen eine Vielzahl einzigartiger Eigenschaften bietet. Im Mittelpunkt des Interesses steht dabei, welchen Einfluss Mobile Marketing auf die Einstellungsbildung hat und wie mobile Verkaufsfördermaßnahmen die Kaufe… Mobile Marketing: Eine experimentelle Studie über den Einfluss von mobilen Verkaufsfördermaßnahmen auf die Einstellungsbildung und die … Marketingmanagement) (German Edition)


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ISBN : #113757481X | Date : 2016-01-11

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ISBN : #0131697315 | Date : 1989-02

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ISBN : #1137019484 | Date : 2012-11-09

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ISBN : #0749460032 | Date : 2010-10-20

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